Digital Marketing and Social Media Marketing

 Difference between Digital Marketing and Social Media Marketing made clear!

Are you using digital marketing and social media marketing conversely? Well, you are mistaken here. Keep reading to know the difference between the two.

This digital era is bringing tremendous changes into our lives. Sometimes, it becomes difficult to understand one or the other terminologies. Especially, during the time of launch or the introduction of a digital service, we often find ourselves confused while learning about the technology. This decade introduced us to Digital Marketing and along with it came social media marketing. In this article, we will understand both the terms individually and know the difference between them.

What is Digital Marketing?

The term is self-explanatory. As we know, marketing is the method of introducing and promoting business products or services to make them more noticeable and drive sales. The addition of the world digital allows us to market our products and services online. Considering the spread of digitization, we were expecting such a method of marketing our products or services using the digital platforms in some way or the other. It can be done on various platforms depending on the strategy used by the marketers. Digital marketing has taken over offline marketing which is now considered backward. The analysis of profits made through digital marketing has overtaken the attention of consumers from all the other methods of marketing.

What is social media marketing?

It is one of the methods by which Digital Marketing is done. Social Media Marketing is the most widely used method of digital marketing which generated confusion among the newbies to this concept. They understood it to be digital marketing itself. Social media marketing involves the usage of social media platforms such as Instagram, Facebook, Twitter, Snapchat, etc. The marketers promote their products or services on these platforms and interact with the consumers using their marketing skills to reach a huge crowd and drive in more sales.

What are Digital Marketing tools?

You must have understood that Digital marketing is a broad concept under which lays social media marketing. There are many other tools that marketers use to promote their business, products, or services online. The tools are as follows:

· Email marketing

· Paid Social media marketing

· SEO tools

· Content creation tools

· Video hosting tools

· Social media channels

· Website analytics

· Organic social media marketing

· Affiliate marketing

· Customer service tools

· Content curation

· Display retargeting

These tools are used following the strategy of the marketers. The strategy is directly related to the needs or purpose of the product or service being promoted.

You must be wondering why social media marketing is such a widely used tool of digital marketing that it created confusion to the level that we have started to use the terms interchangeably. Well, the following paragraph will explain to you the importance of this tool in today’s world.

Why should you use Social Media Marketing in your Digital Marketing campaign?

We all know that Digital Marketing has become one of the necessities of every business to succeed. Social media marketing increases the respect for Digital Marketing in the minds of marketers. This is because the traffic on social media platforms attracts the eyes of marketers. We see that everyone is present on at least one of the social media platforms to connect with their friends, families, and relatives. To reach their eyes, these platforms are the easiest and highly profitable methods for marketers to fulfill their purpose. Hence, it is very important to, first of all, understand how this tool of digital marketing works and not miss one of the greatest opportunities to promote your products, services, skills, and experiences.